BADASSTROLOGY
Branding, Packaging, brand deck
Welcome to your Badasstrology app!
After months of research combined with a life long passion, I had my usual ‘badass moment’ of pure genius and subsequently created, Badasstrology: a brand, mindset, and lifestyle using astrology to allow young, feminine individuals to EMPOWER themselves.
I’ve learned to embrace my humor and illustrations to bring any brand to life. I’ve decided to put a pin on this idea and identity for my final thesis, and instead showcase the work and research I did thus far.
Original Thesis Statement: Astrology transforms our understanding of human behavior and ourselves.
“Badasstrology is a lifestyle, mindset, and tool that uses astrology as a system to help struggling young creatives gain empathy and transform their understanding of the world and themselves.”
App Design
It was important for me to carry the brand’s voice throughout and have the app be easy-to-navigate.
Target Demographic
Astrology is often branded as vintage, calm, and serene, but I wanted to appeal to a new group of people.
Highlighted Brand Deck Slides
Humor and relatability are essential to connect with an audience. I love using carefully selected photography and mixed media to deliver strong messages.
I think back during my teenage years. While I studied astrology to predict the romantic compatibility of my high school crush(es), I also drew comfort and reassurance through this ancient collective knowledge from the stars.
After growing up religious, I seek deeper meaning and validation for my spirit to become the badass I’m meant to be.
Self-Care Kit Ideas
This was a brief illustration showcasing potential products for a self-care kit. Every badass needs some TLC.
Being a badass doesn’t always mean being loud and shouting that you are one. Sometimes it’s about that inner confidence, and what better way to serve badasstrologers than with a custom care package. The goal is to provide a private sanctuary and oasis where all badasses can recharge and feel empowered from the inside.
Mission & Purpose
Brands are integral in our lives, and great brands have amazing opportunities to create connections, instill values, and promote good causes. I made Badasstrology to remind people that greatness is within all of us, and astrology can be a tool for us to see that.
Word Mark
When creating the handwritten word mark and choosing complimentary typography, I wanted to combine an edgy, graffiti-style with a tall, bold complimentary font. Having hand designed type communicates authenticity and helps brands feel more human.
Let’s dive into the details!
When I envision the user experience of a website, I always prioritize balance, simple design, and a great first impression.
App Visualization
My idea was to re-envision the classic style of modern astrology apps and integrate articles around mental health, a journal, and a network for Badasstrologers around the world!
The best lesson I learned from Sean Adams, Art Center’s Graphic Design department chair and professor, is to ditch the boring and SHINE. I strategically researched other companies and made sure to create something never seen before.
Initial Research of Competitors
Promotional Material
Having physical reminders of how awesome we are is important, and I hope people are able to see the badass within.
Supplemental Illustrations
Conclusion
Due to my passion for advocating and normalizing mental health and shifting paradigms, I was able to refine a badass voice and formulate my language to what is relevant to young individuals and what they need using astrology as the vehicle.
If you’ve read this far, it’d be nice to meet another fellow badass like you. ;)
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